See where your shop is bleeding jobs.
We quote-shop your sign shop and your top competitors with the same real job. You see what each shop charges, how fast they answer, how well they sell and exactly where you’re losing work.
Built by someone who’s sold from a sign shop’s front counter. Why I built this
Most jobs are lost before price even comes up.
The reply was slow, the price never came, or nobody followed up. And when price does decide it, you rarely find out what the other shop charged. Either way, the customer just goes quiet.
- 7×Firms that contacted a web lead within an hour were nearly 7 times as likely to qualify it as firms that waited an hour longer.
- 23%of 2,241 U.S. companies audited never responded to a web lead at all.
- 50% morevehicles sold by car dealers who respond quickly, personally and completely, from the same number of web customers.
Sources: Harvard Business Review, 2011; Pied Piper CEO Fran O’Hagan in WardsAuto.
What are slow quotes costing you?
Put in your own numbers. Experienced sign shop owners aim to turn 50–70% of their quotes into jobs. Every point below that is work going to someone else.
Benchmark: Signs of the Times.
This is your math, not a promise. A free Lead Check shows where your quotes are slipping, so you can see which of these jobs are really on the table.
Every shop gets the same real job.
This is the kind of request we send. It reads like a real first-time customer, gives every shop enough detail to quote accurately, and every line tests something.
Hey! I’m opening a small fitness studio here next month and trying to get all our grand opening stuff lined up. Could y’all quote me on:
Sounds like a real first-time buyer, so every shop treats it like any other lead.
250 vinyl decals, 3″ × 3″ square, full color, outdoor
Bulk small-format pricing, and whether they quote outdoor vinyl or something cheaper.
5 feather flags, medium size (around 11–12 ft), single-sided, with the poles and ground spikes
Whether they make flags in-house or order them in, and what that does to price and turnaround.
3 A-frame sidewalk signs with prints on both sides (24 × 36)
How they price the frames against the prints, so you can compare both.
An 8′ × 8′ backdrop for photos at the opening, with a stand. Leaning toward fabric but open to what you’d recommend.
The open question. Who asks about the event and recommends something, and who just sends a number.
Our designer already has the artwork ready. We need everything by Friday the 6th and can pick up. Could you break out each item and how long it’ll take?
Print-ready files and a real deadline, so every quote is complete and comparable line by line.
An example from a real campaign, with the customer’s details changed. We write a new request for every client, built around the jobs you want more of: storefront vinyl, banners, vehicle graphics, rush orders.
How it works
About 10 business days from kickoff to your report, then a re-test at day 30. You spend about 30 minutes total.
Kickoff call Day 1
Fifteen minutes. Tell us the shops you lose jobs to and the work you want more of. Not sure who your competitors are? We’ll find the closest shops that sell what you sell.
We write the request Day 1
A real-world job like the one above, specific enough that every shop can quote it accurately, with one open question to see who gives advice. You see it before it goes out.
Same request, same hour Day 2
It goes to every shop through their own web form or email within one hour, and we call each shop with a short phone version. Every contact is timestamped.
Seven days of watching Days 2–9
We log the first reply, the full quote, the questions they ask, every follow-up and who goes silent. We answer questions like a real customer would, but never let anyone start real work.
We line up the prices Day 9
Every quote is broken into line items and laid side by side: your price, each competitor’s price and the local median, plus rush fees, minimums and promised turnaround.
We score how every shop sold Day 9
The same scorecard for every shop: speed, quote, selling and follow-up. Then we rank the fixes by how much money each one is worth to you.
You get the report, the fix kit and a walkthrough Day 10
A short report with the price comparison, the scorecard and your top fixes, plus ready-to-use templates for each fix, walked through on a 15-minute call. We close out every request politely so no shop is left waiting.
We re-test your shop Day 30
Once you’ve made the fixes, we send your shop a new request and score it the same way. You see the change in your own numbers.
What you get
Four things from the same test, in one short report you can read in five minutes. This sample uses the grand opening request above.
Prepared for Your Shop
2nd of 4 shops
Priced above the local median on 3 of 4 items
Top fix Reprice A-frames and backdrops
1. What your competitors charge for the same job
Every item side by side, so you can see exactly where you’re priced out and where you’re leaving money on the table.
| Item | Your shop | Shop A | Shop B | Shop C | You vs. median |
|---|---|---|---|---|---|
| 250 vinyl decals | $210 | $165 | $185 | $140 | 27% higher |
| 5 feather flags | $720 | $690 | $805 | Declined | 4% lower |
| 3 A-frames, double-sided | $795 | $610 | $560 | $640 | 30% higher |
| 8′ × 8′ backdrop with stand | $460 | $340 | $310 | $395 | 35% higher |
| Full order | $2,185 | $1,805 | $1,860 | Incomplete | 19% higher |
2. How every shop sold
Scored 1 to 5 on four things, for 20 points total. Auto-replies don’t count as a reply.
| Shop | Speed | Quote | Selling | Follow-up | Score out of 20 |
|---|---|---|---|---|---|
| Shop A | 4 22 min | 5 itemized, dated | 4 recommended a fabric | 4 day 3 | 17 |
| Your shop | 3 3 hr 10 min | 4 itemized | 3 no questions | 1 none | 11 |
| Shop B | 1 26 hr | 3 no turnaround | 2 | 1 none | 7 |
| Shop C | 1 2 days | 2 partial | 1 | 1 none | 5 |
Speed: 5 is under 20 minutes, 4 is 20 minutes to 2 hours, 3 is 2 to 4 hours, 2 is 4 to 8 hours, and 1 is over 8 hours or no reply.
3. The fixes, ranked by what they’re worth
Specific changes you can make this week, starting with the one that wins back the most work.
Reprice your A-frames and backdrops.Both run 30–35% over the local median, and they’re the items that pushed your full order 19% above the local median.
Reply to web quotes within an hour.Shop A answered in 22 minutes with a full quote and got the job. You answered in 3 hours.
Follow up on day 2 and day 5.Only Shop A followed up at all. One short check-in puts you back in the running.
4. The kit to fix it, and proof it worked
A report doesn’t change anything on its own. You get the tools to make each fix, then a re-test that shows whether it stuck.
Sample data, not a real shop.
Hey Jordan, it’s Sam at the shop. Just checking in on your grand opening quote. Want me to save you a spot on our schedule for the 6th?
Yes please! Can we do the fabric backdrop?
You got it. Sending the updated quote now.
Day 2 follow-up
JaysonFounder, Bleed Check
Why I built this
I’ve worked inside sales at a sign shop. I answered the quote requests, chased the callbacks and watched good jobs go quiet without ever finding out why.
So the owner had me secret shop our competitors. Over three rounds, I sent the same requests to our shop and the shops we bid against most, then tracked every reply, price and follow-up. We usually answered first and sold best, and we were still losing jobs on price.
Bleed Check is that same work, built for any sign shop that wants to know where its jobs are going. You deal with me directly, from the first call to the last report.
Our rules
Every test stays fair to the shops we contact and private for you.
- We never place an order or ask anyone to start design work.
- We close every request with a polite “we went another direction.”
- We never tell a shop who hired us, and only you see your results.
- We take notes. We don’t record calls.
- Every shop gets the same request and the same scorecard.
Pricing
Start free. Go deeper when you want to know what your competitors charge and how they sell.
Free Lead Check $0
We send your shop one real quote request by email and track it for 5 business days. You get a one-page result: how fast you replied, whether you sent a usable price, whether you asked anything, whether you followed up, two fixes, and an estimate of what slow replies may be costing you each month.
Find out where you stand
Price Check
What your competitors charge
$149
One time
- Your shop plus 3 competitors
- One real request by email or web form
- Line-item price comparison
- Turnaround, rush fees and minimums side by side
- Price sheet against the local median
- One-page report
Competitor Snapshot
What they charge and how they sell
$397
One time
- Everything in Price Check
- A phone test of every shop
- 7 days of follow-up tracking
- Sales scorecard for every shop
- Fixes ranked by what they’re worth
- The fix kit: reply template, follow-ups and phone script
- A re-test of your shop at day 30
- 15-minute walkthrough call
Full Campaign
The complete picture over 6 weeks
$997
One time
- Three rounds: a small order, a multi-item job and a rush job
- Up to 5 competitors
- Prices compared by product across every round
- How each shop handles rush jobs and upsells
- Scorecards for every round, with trends
- The full fix kit
- Final report and a 30-minute strategy call
Fix it and keep it fixed
90-Day Fix
Find the problems, fix them, prove it
$797
Over 90 days
- A Competitor Snapshot to start
- The fix kit, rewritten in your shop’s voice
- A 30-minute session with whoever answers your quotes
- Re-tests of your shop at day 45 and day 90
- Before-and-after scorecard
Lead Watch
Ongoing testing that keeps your team sharp
$99
Per month, month to month
- One test of your shop every month, by email or phone
- Your score, plus one coaching note for your team
- A competitor price check every quarter
- Your score trend, month by month
Questions owners ask
What’s in the free Lead Check?
One real quote request to your shop by email, tracked for 5 business days. You get a one-page result showing how fast you replied, whether you sent a usable price, whether you asked anything and whether you followed up, plus two fixes and an estimate of what slow replies may be costing you each month. No card needed.
How does this help me win more jobs?
Most lost quotes die from a slow reply, a missing price or no follow-up, and fixing those wins jobs you never knew you were losing. The price comparison shows where you’re out of line on specific products, so you can adjust before the next quote goes out.
What if you don’t find anything worth fixing?
If a Competitor Snapshot doesn’t turn up at least three specific fixes, you don’t pay for it.
What happens after the report?
You get a kit to make each fix, and we re-test your shop at day 30 so you can see whether it worked. Lead Watch keeps testing every month after that, so the changes stick.
Will my staff know they’re being tested?
No. You pick a window and we test sometime inside it. Don’t tell anyone in the shop.
Do you place real orders?
No. We never order, never request design work and always close the request politely.
Which competitors do you test?
The ones you name, or the closest shops that sell what you sell.
Is this legit?
Yes. Mystery shopping is a standard way car dealers, apartment companies and retailers see what customers actually experience.
Will a competitor see my results?
Never. We don’t tell any shop who hired us, and only you get your report.
How long does it take?
The Lead Check takes 5 business days. A Price Check or Snapshot takes about 10, with the re-test at day 30. A Full Campaign takes about 6 weeks, and a 90-Day Fix runs 90 days.
Find out what your next customer gets.
Book a 15-minute call. We’ll set up your free Lead Check and send you the results.